Song of the day: Wouldn’t it be nice by the Beach Boys
A few years ago we held a contest on The Bright Side Project where we asked people to name their favorite song lyrics and tell us why. One woman chose the song “Wouldn’t it be nice” because she loved the hopefulness of being young, in love and excited about the future. When I listened to it with new ears, I noticed that it had a way of being optimistic in a very lighthearted yet expectant way, and I liked that sentiment.
I think we carried a very similar sentiment when we started Charmone. We had big dreams about getting into stores, getting our shoes on Natalie Portman, and getting press like InStyle, Lucky, Style.com, etc. Although we were driven and purposeful, we were at the same time lighthearted and optimistic. When all of those things actually happened, I don’t think we realized that it was hard or unusual. It was like we just thought “wouldn’t it be nice?” and it actually happened.
When hard times hit, both personally and professionally, I think we lost a lot of that foolish optimism. And for awhile I thought that would help us- I figured it was time “to get serious.” Getting serious meant getting “realistic”, which unfortunately was not pretty, as reality had become somewhat dark. On some level I hoped something super cool would come out of the darkness- some awesome artistic statement. But it never happened. Instead we just felt limited.
Now I’m feeling that optimism again. Maybe less foolish, maybe more subtle, but recently I woke up and thought…why not hope? Why not dream? The best designs we’ve ever created (and also our best sellers) were born out of not knowing any better than to hope for the best. I’m excited about the future again- are you?